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This report provides a detailed analysis of the television market in Japan, based on sales data from 20 major retailers and 2,350 stores as of December 2025. It examines market trends, technology shifts, and manufacturer performance, offering insights into the future landscape of the television industry.
This report provides an independent overview of the digital home appliance market in Japan, specifically focusing on flat panel TVs, based on POS data from 20 major electronics retailers, PC shops, and online stores. The analysis categorizes the flat panel TV market into three segments: ‘LCD + OLED (overall market)’, ‘LCD 4K and above’, and ‘OLED’. It includes trends, sales data, and market shares for various manufacturers and models.
