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This report provides an analysis of the smartphone market in Japan, based on sales data from 20 companies and 2,350 stores, including electronics retailers, PC shops, and online shops. It examines market trends, sales forecasts for 2026, and the performance of major manufacturers and carriers.
This report provides an independent summary of the latest trends in the Japanese digital consumer electronics market, focusing on smartphones. It is based on POS data from 20 major electronics retailers, PC shops, and online stores across Japan. The document includes insights into smartphone trends, sales data over the past 13 months, carrier trends, manufacturer shares, OS trends, and a ranking of the top 30 smartphone models based on sales volume.
