consumer behavior

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    9th Wireless LAN Router Buyer Survey Report

    ¥625 ,000

    This report presents findings from a survey conducted on individuals who purchased a wireless LAN router or home router within the last two years. It explores the factors influencing their purchasing decisions, the information they relied on, and their current usage and satisfaction levels. The survey aims to provide insights into the current market dynamics following the introduction of the latest Wi-Fi standard, Wi-Fi 7.

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    Compact Digital Camera Purchase and Usage Survey Report May 2026

    ¥750 ,000

    This report presents findings from a survey on the compact digital camera market, which has shown significant growth, with a 127.4% increase in sales in 2025 compared to the previous year. The survey explores the motivations behind purchases, user demographics, and the appeal of compact digital cameras in an era dominated by smartphones. It aims to provide insights for future marketing strategies and product development.

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